Monday, 28 February 2011

Local community supports babies’ rights to feed wherever, whenever

Local businesses in east and north Birmingham have joined in the Babies for Breastfeeding campaign that was launched earlier this month.

Dozens of cafes and shops have signed up, displaying the posters in their premises. Members of the local community have showed their support too, by signing up to the campaign.

NHS Birmingham East and North, working in partnership with Dr Foster Intelligence, is standing up for babies’ rights to be breastfed after the West Midlands was named as the most stressful place to breastfeed in Britain by Mother and Baby magazine in 2009.

Breastfeeding co-ordinator Jewant Singh said: “I am delighted with the response we have received from the local community - it really makes a difference. We want to bring Birmingham to the top of the league for mums who want to breastfeed their children. We know from many studies that breastfeeding is the best start for new babies, but so many mums are put off because they feel they should hide away. We believe babies have the right to be breastfed anywhere at any time, and for that they need the support of their local community.”

This groundbreaking campaign is being used in key areas across the east and north of the city, where local shops, cafes and businesses are displaying window stickers and posters to show their support.

Tim Brown, owner of Costa Coffee on Warwick Road, Acocks Green, of said: “This is a marvellous campaign. I am more than happy for mums to breastfeed in my premises and encourage others to join me!”

Babies who are not breastfed are more at risk from the following:

• getting chest and ear infections and having to go to hospital as a result

• getting constipation

• becoming obese and therefore developing type 2 diabetes and other illnesses later in life

• developing eczema

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