Wednesday, 16 March 2011

Digital appliance academy plugged in for training

Birmingham Metropolitan College Principal and Chief Executive, Dr Christine Braddock CBE celebrates the launch of the Samsung Digital Appliance Academy with International Development Secretary, Andrew Mitchell and Managing Director for Samsung Electronics (UK) Limited, David SW Song.
Training in the development and maintenance of innovative white goods has been boosted by the creation of a new Birmingham-based academy launched by Birmingham Metropolitan College and Samsung Electronics Co. Ltd. The Samsung Digital Appliance Academy will be the main hub for training Samsung premier service centre staff from across the UK and will provide engineers with the opportunity to develop their skill when working with the latest domestic appliances to hit the market.

This is the first Academy in the UK to provide training for white goods such as Samsung’s new energy efficient Eco Bubble washing machine and the Navibot Silenco vacuum cleaner, a robotic cleaner that provides ‘hands free’ automated cleaning. The appliances will be available in the UK from April/May 2011 in all major high street and online retailers.

Samsung’s initiative with Birmingham Metropolitan College is a flexible programme of work-based vocational modules, as well as on-site assessments at the new state-of-the-art learning centre housed in the College’s James Watt Campus, Great Barr. The course programme is designed to help engineers extend their technical knowledge to gain a practical qualification and provide them with a greater understanding of the latest technologies being used in the domestic appliance markets.

Students in the Academy will study for a City & Guilds approved NVQ Level 2 qualification in Domestic Appliances.

“As global leaders in digital convergence technologies, Samsung is uniquely placed to drive forward Britain’s digital future,” said Brian Ford, General Manager, Samsung Electronics Service Division, UK and Ireland. “The new Samsung Digital Appliance Academy offers our premium service centres the opportunity to stay ahead of the competition by accessing cutting-edge training to keep pace with these new additions to our home appliances range.”

Commenting on the launch of the second Samsung Academy, the Principal and Chief Executive of Birmingham Metropolitan College, Dr Christine Braddock CBE, stated, “Following the opening of our Digital Service Academy 12 months ago, it gives the College great pleasure to be able to expand our horizons and now deliver training and qualifications in white goods technology.

“Introducing the Samsung Digital Appliance Academy to a campus that already specialises in the delivery of engineering and new technology training shows how eager we are to support the professional development of workers from across these industries.”

Officially launching the new Samsung Digital Appliance Academy with Dr Braddock were David SW Song, Managing Director for Samsung Electronics (UK) Limited and International Development Secretary and Sutton Coldfield MP, Andrew Mitchell.

Mr Mitchell added: “This academy demonstrates how training in new technologies will ensure that the economy continues to diversify. It will also enhance the skills portfolio of employees and learners from across Birmingham and the wider region that are sure to benefit greatly from the opportunity to receive training in such an inspirational environment.”

Enrolment for the first students for the Samsung NVQ Level 2 Domestic Appliances will begin in April. Further details about Samsung’s service offerings can be found at  

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