Thursday, 23 June 2011

Dancers step out to launch Midnight Walk

Anisa from IDC, Jo and Sparky from BRMB, Kerrie Davies of Acorns and Linda Thorton of First Personell at 2011 Acorns Midnight Walk launch.
Local street dance group Identity Dance Collective, dressed in Midnight Walk-inspired outfits, performed in Victoria Square in Birmingham city centre today to launch the 2011 Acorns Midnight Walk.

Saturday 17th September will see 1,500 women give up sleep for one night to be part of the special event, now in its third year, raising vital funds for Acorns Children's Hospice.

Midnight Walk is a 10 km wheelchair friendly circular route around Birmingham City Centre. It will start with a fun warm up and entertainment from BRMBs presenters Jo & Sparky in Victoria Square and then pass by iconic Birmingham buildings and locations including: Bullring, Town Hall, Brindleyplace and the Jewellery Quarter.

The female-only event is a reminder that a good night’s sleep can be hard to achieve for families with a life-limited child and the 24 hours support provided by Acorns is often a lifeline. Just staying up for one night for Midnight Walk can make a huge difference to the lives of hundreds of children.

Jo and Sparky, drivetime presenters on media partner BRMB, and a team from event sponsor, recruitment specialists First Personnel, also joined in the launch activity.

Kerrie Davies, events manager at Acorns, added: “We want this year’s Midnight Walk to be even bigger and better than last year’s. I’d encourage as many women as possible to come along and be part of something special.”

“Acorns relies on community fundraising for over 70% of its income and together with sponsorship from First Personnel, we hope to raise over £100,000.”

Linda Thornton of First Personnel commented: “We are really excited to be sponsoring Acorns Midnight Walk for the second year running. Last year’s Midnight Walk was a great success and once again we’ll be entering a big group of walkers and doing lots of fundraising activities to ensure we help Acorns raise even more money than last year.

“And the men will be involved too as they’ll be volunteering to help marshal the route on the night.”

Jo Russell added: “BRMB has supported Midnight Walk since it began and I actually took part myself last year.

“It was a great atmosphere on the night and I’m really looking forward to being part of it again.”

Midnight Walk entry is £12 and includes an event pack complete with fundraising ideas, training tips, sponsorship forms and a special Midnight Walk t-shirt to wear on the night. Walkers also receive a medal in recognition of their achievement and support when they cross the finish line.

Forms are available at any of Acorns 48 shops across the West Midlands. For more information and to enter online visit  or contact Acorns on 0844 984 0405 or email

Acorns Children's Hospice provides care and support for over 600 life limited and life threatened children and 800 families.

There is no charge to families for the services. It costs £7,500 a day to run each of Acorns three hospices – Acorns relies on donations and public support for the majority of its income.

To find out more about the work of Acorns Children's Hospice and how you can help raise vital funds call Acorns on: 0845 120 6892 or visit:

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