Tuesday, 12 July 2011

20,120 hours of activity in just one day

Thursday 27th July 2011 marks the countdown until the start of the London 2012 Olympic Games, and Birmingham is preparing to show the world that it is ready for the games and to shake off its reputation as an unfit city.

Starting at 5am in the morning, the Be active day highlights all the activity that takes place in Birmingham during one day; helping hundreds of thousands of people to shed the pounds and lead a more active, healthier life.

Over 1 in 3 residents of Birmingham are already signed up to the Be active scheme – which equates to over 300,000 people. Be active day is a great way to show the rest of the world what Birmingham has been doing to reverse the trend of obesity that had become an epidemic in the city.

During an 18 hour period (5 am – 11 pm) we will be asking the people of Birmingham to let us know what they do to be active – whether going for a run, visiting the gym, working out in one of the local parks, playing competitive sport, or just going for a walk – in the hope that we can pledge a total of 20,120 hours of activity.

The day will work together with a wide range of groups, voluntary organisations, public sector organisations, and private service providers within a multimedia setting to record this exciting event.

So, when you do something active on Thursday 27th July be sure to let the world know – and be proud that Birmingham is leading the way in being active.

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