Wednesday, 13 July 2011

Café set to offer cyclists the Castelli experience

Since 1876, Castelli has been tailor to the cycling champions, but at the 2011 Cycle Show they will be going above and beyond the call of duty to bring you perfectly crafted lattes and deep filled panini’s as well as beer and wine.

Saddleback, the distributors of high end Italian clothing brand Castelli, are proud to announce that they will sponsor the Castelli Café at this year’s Cycle Show offering visitors a chance to take a break from testing bikes on the outdoor tracks, taking tips from experts and seeing what some of the world’s top cycling brands have lined up for 2012.

The café, with sumptuously styled Italian surroundings, displaying the latest technical garments from Castelli and its rich cycling history, is set to be a huge success with 30,000 visitors expected to attend this year’s Cycle Show between 29 September and 2 October at the NEC in Birmingham.

Andrew Griffiths, Marketing Manager at Saddleback said: “We’re really excited to be sponsoring Castelli Café this year and hope that everyone that visits will have a great experience to take away with them.

“The café is a great extension of the brand and will be an ideal opportunity for show visitors to sit back and take in everything they have seen and socialise with other cycling enthusiasts while they grab a bite to eat.”

The show will open to the public between 30 September and 2 October and there will be a day dedicated to the cycling trade and media on Thursday 29 September.

Moving to its new NEC location to accommodate the ever growing number of exhibitors and visitors this year, the Cycle Show will be celebrating its 10th birthday. To mark the celebration, here are ten of the top reasons for bike enthusiasts to visit the show:

Make a day of it, enjoy the surroundings at Castelli Café and grab a bite to eat

2. Be amongst the first to try out the brand new 1km Outdoor Mountain Bike Demo Track sponsored by Dare2b, and 600m Road Bike Demo Track

Combine it with a trip to nearby Cannock Chase, renowned for its great trails

Meet cycling experts and have the opportunity to get coaching tips

Test the latest top of the range bikes before anyone else

Ride the latest bikes ahead of 2012 and try before you buy

Meet some top names from the world of cycling

See your favourite cycle stars interviewed on the main stage

Enter the Indoor Triathlon and win fantastic prizes

Book tickets online today and save with advance ticket prices

Advance tickets bought online are priced at just £12.50 for adults (£10.50 for concessions, £6.50 for children, under 5s free) and can be bought from Special offers are available for advance group bookings

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