Wednesday, 6 July 2011

Ironbridge Gorge Museums celebrates 25th Anniversary of the World Heritage Site with a 40% discount for Shropshire residents

Following the very successful partnership between the Ironbridge Gorge Museum Trust and Telford & Wrekin Council, offering Flex Card holders a massive 40% discount off the cost of an Ironbridge Annual Passport, the Museum has now confirmed a deal with Shropshire Council allowing holders of a Be Active Card the same 40% discount off an Annual Passport.

The Museum’s Annual Passport allows unlimited daytime visits to all ten of the award-winning Ironbridge Gorge Museums for twelve months. Savings are excellent, especially for families planning to take their children on several outings to the museums throughout the year – a Family Passport for two adults and up to three children is reduced from £61.50 to £36.90.

David Wright MP for Telford commented;

“As Member of Parliament for Telford, I greatly value having a world class museum on our door step that can not only educate but also entertain. The 40% discount for Flex Card holders means that even more people from the local area will be able to enjoy the remarkable new facilities at Blists Hill Victorian Town and the other museums during this special, celebratory year”.

Philip Dunne MP for Ludlow commented;

“As a keen supporter of the Ironbridge Gorge Museums, I am thrilled the Trust has been able to offer residents across Shropshire a substantial saving on the cost of an Annual Passport. I am sure that this will encourage people to visit Ironbridge and discover the amazing heritage that was recognised by UNESCO 25 years ago, when it was made one of the UK’s first World Heritage Sites”.

Steve Miller Chief Executive of the Ironbridge Gorge Museum Trust commented;

“The 40% discount off Passports for Flex Card holders has been incredibly popular over recent years and we are delighted to be able to extend the same benefits to Be Active Card holders from across Shropshire. 2011 is the 25th Anniversary of the Ironbridge Gorge being designated a World Heritage Site and we want to encourage as many people from Shropshire to come and visit the museums and be a part of the celebrations.”

Flex Card and Be Active Card holders can buy one discounted Passport ticket per year and the offer cannot be used in conjunction with any other promotion. It does not apply to single site admission or special events.

The Museums are open seven days a week from 10am until 5pm with many offering extra activities and workshops; these vary day-to-day and may carry an extra charge in addition to the Museum admission fee. For further information, contact the Ironbridge Tourist Information Centre on Tel: 01952 433 424 or visit

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