Thursday, 9 February 2012

Olympic opportunities for Worcestershire businesses

The arrival of the Olympic Torch in Worcester will put the city under an international spotlight, and now details have been revealed of how local businesses can get a slice of Olympic glory.

The Torch arrives in Worcester on May 24, carried by a team of inspirational Torchbearers. It will stay overnight in the city and the event will be marked by a major evening celebration at the Worcestershire County Cricket Club ground.

There will be a range of opportunities for local businesses to get in on the action, with contracts available for video filming of the event, marketing services, the supply of crowd barriers – and much more.

VisitWorcester, which is leading the organisation of events around the Torch’s arrival, has formed a partnership with Finditinworcestershire to advertise the Olympic business opportunities.

Details of the first contract are available now at – with many more due to be added in the next few weeks.

Kathryn Wagstaff, Project Manager of Finditinworcestershire, said: "It's fantastic we are able to support Worcestershire businesses in this way by Finditinworcestershire acting as a gateway to Olympic opportunities. It goes to show that there are real local benefits to be had by local companies in what promises to be an exciting year.”

Georgia Smith, head of VisitWorcester and event lead for the city, said: “We are both excited and honoured by this unique opportunity. The Olympic Flame is an iconic symbol that generates worldwide interest wherever it goes and we want to see local businesses benefit from the fantastic opportunities it creates.”

Businesses can register for free on

Businesses on the Olympic Torch route are also being encouraged to get involved by displaying celebratory bunting – either showing the Union Jack or the London 2012 colours of gold yellow and orange.

The arrival of the Olympic Torch in Worcester, the first in the West Midlands, takes place on Day Six of the Torch Relay, a 70-day tour of 1,018 locations all around the UK. It will start on 18 May when the Olympic Flame arrives from Greece at Land’s End and will culminate in the arrival of the Torch at the Olympic Stadium in London on 27 July 2012.

The Torch will arrive in Worcester from an evening celebration in Cheltenham on Day Five of the Relay and go on to Cardiff on Day Seven. In the West Midlands, Birmingham, Coventry and Stoke-on-Trent will also host evening celebrations later in the Torch Relay tour.

The Olympic Flame will be carried across the UK by 8,000 inspirational Torchbearers. The aim is for 95% of the UK population to be within a one hour’s journey time of the London 2012 Olympic Torch Relay.

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