Birmingham business entrepreneur Eamon Gaughan is the talk of the town following the launch of his one-stop supercar showroom in the city centre.
The Torque Project in Park Street, opposite Selfridges will offer a choice of some of the world’s most luxurious and expensive brands from Ferrari, Lamborghini and Bentley to more exclusive marques such as McLaren, Bugatti, Zonda and the Nissan GT-R which lays claim to the title of the fastest acceleration production car.
The new venture – founded by Eamon Gaughan and joint Managing Director Stuart Lawton - offers an alternative to conventional franchise dealerships which traditionally specialist in a single brand. Martin Andrews joins the team as Sales Director.
Eamon said: “I have bought supercars for the last five years but found it frustrating that there was nowhere central I could see a range of what was available in one place.
“This one-stop shop is a whole new concept which I am sure our customers will really appreciate.”
The 7,000sq ft Torque Project showroom will offer a range of new and used cars from between £100,000 - £350,000.
Though targeted at potential buyers with a big budget, curious non-buyers are also invited to look round the showroom if they are willing to make a donation to The Gentlemen’s Night Out charity which supports disadvantaged children throughout the Midlands.
Eamon, who is also CEO of multi-sector investors The JEEG Global Group, which funded the project added: “To open the Torque Project is a passion turned to reality for me. Long term I hope to open a similar showrooms in Manchester and London.”