Friday, 1 June 2012

Chocolate creation helps to celebrate the Diamond Jubilee at Cadbury World

Chocolateers Dawn Jenks and Dawn Oluban

As the country prepares to celebrate the Queen’s Diamond Jubilee weekend, Cadbury World is inviting families to be part of its special celebrations, with music, bunting –and a chocolate crown!

With the Queen celebrating six decades on the throne in 2012, Cadbury World will be also celebrating on Tuesday, 5th June. Talented chocolatiers at the attraction have created a replica of the Imperial State Crown, intricately handmade using Cadbury chocolate and featuring edible glitter and white chocolate designed to look like gemstones. The crown has taken four days to make and will be displayed at the attraction throughout the celebrations.
Visitors will also get the chance to purchase a Jubilee themed meal in the Cadbury World restaurant, or party food from the Cadbury World cabin.
Her Majesty became Queen in 1952, and it was also a big year for Cadbury. Long before the Cadbury World of today, Bournville-bound trains advertised tours of the factory, attracting famous visitors including the actor Charlton Heston. Also that year, former Cadbury head, Sir Adrian Cadbury, rowed in the coxless fours for Great Britain at the Olympic Games in Helsinki.

Diane Mitchell, marketing manager at Cadbury World, said: “Everyone at Cadbury World is really looking forward to celebrating the Queen’s Diamond Jubilee. We have strong links with the year Her Majesty was crowned and in one of our zones,The Bournville Experience, visitors can learn about the history of our urban village by watching The Bournville Story, a short film made in 1952 featuring a young Richard Attenborough.
“With our chocolate crown, folk band, bunting and specially decorated Union Jack tables in our play area, we’re hoping to create a really patriotic atmosphere on this special day, making Cadbury World the perfect place for families to celebrate the Diamond Jubilee.”
Along with The Bournville Experience, Cadbury World’s 14 amazing zones include Purple Planet, where visitors can see themselves made out of digital Cadbury Dairy Milk chocolate, and Cadabra, where they can enjoy a gentle ride through a chocolate wonderland.

The attraction’s Diamond Jubilee celebration will come during the school holidays, where a week of various activities include family entertainment, a climbing wall and athletics games such as egg and spoon races and a space hopper bouncalong, as Cadbury World gets into the spirit of the London Games.
For more information about Cadbury World and its programme of special activities, please visit

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