He also thanked the hundreds of volunteers – from community groups to school children – who gave up half an hour of their time to support Keep Britain Tidy’s survey.
“We are very grateful to the many volunteers who took time to give us a better idea of what is being littered in England. The strong response shows people do love where they live and want much more to be done to clean up our country.”
In previous years, the count was conducted by Keep Britain Tidy staff, looking purely at town and city centres. This resulted in fast food being the most-littered item by an often-significant margin.
Inviting volunteers to survey more diverse areas resulted in a broader range of most-littered items. The count is not scientific and has always been a snapshot of surveyed areas.
“With much more data this year, one thing is clear. Whether you use, sell or make something, we call do more to ensure it is disposed of correctly,” Mr Barton concluded.