Thursday, 11 April 2013


The fifth Gadget Show Live pulled in 79,775 attendees last week, leading Upper Street Events to hail the show, held at Birmingham’s National Exhibition Centre (NEC), a major success.

Gadget Show Live took place across six halls at the NEC last week (2-7 April 2013). 241 companies exhibited over the six days – one trade and five public. VIP packages and Saturday and Sunday tickets sold out in advance.

“Our fifth Gadget Show Live has been a fantastic success for both exhibitors and visitors,” commented Sally Bent, event manager. “We’re thrilled with visitor figures, which were exactly on target following our decision to limit daily numbers to improve visitors’ experience and overall enjoyment of the show.  The best news is that this had no impact on retailing, which remained high for our exhibitors.”

As part of the show returning features were refreshed and as popular as ever, with crowds flocking to see video games stars Ali-A and KSI on the Game Zone Stage. Sessions in The HUB, Showcase Stage, Toy Arena and Photographic Stage were jam-packed.

The products featured in the Future Tech Zone were a massive draw to visitors and media – the demonstrations of the Jetovator and Flyboard on the NEC lake proved hugely popular.

The Super Theatre, featuring Gadget Show presenters Jason Bradbury, Pollyanna Woodward and Jon Bentley, was as busy as ever with the majority of sessions selling out. The new Gadget Show presenter – Rachel Riley – made her debut on the Super Theatre stage on Saturday.

Consumers also flocked to the show’s new features: Battlefield Live and the Toy Arena.

Battlefield Live posted a message on Facebook straight after the show: “Thank you to everyone who visited and played on the Battlefield Live and Kids Laser Tag attraction – we really enjoyed entertaining you all.”

Hosted by’s Peter Jenkinson, the Toy Arena allowed 4,000 children to get hands on with a wide range of toys.

Bhav Patel of the show’ exclusive toy retailer ToyGalaxy, said: “What an amazing show, sales were way above expectations and we were able to build our brand, too.

Simon Pilkington, managing director for new exhibitor John Adams, commented: “Launching HolograFX at Gadget Show Live has projected the company into the growing entertainment toy sector, by embracing new technologies and opening new doors at retail in this developing market.  We have already signed up for Gadget Show Live Christmas in London.”

No comments: